
Store for natural latex mattresses Germany
Selling beds and mattresses with more than 30 years of experience, Neonatura provides natural products for a good price following ethical and ecological principles. This is truly about products made in Germany.
Client
***
Industry
Beds, Mattresses and accessories
Project Type
Webshop
TEAM
1 PM, 1 Devs, 1 QA
Website Status
Key Services
- Magento 2
- Migration Magento 1 to Magento 2
- Customization
- SAP Connection
The Challenge
Neonatura needed a modern Magento 2 ecommerce platform that reflects its commitment to sustainable living while delivering a seamless shopping experience for premium beds, natural latex mattresses, and bedroom accessories. The project required a complete migration from Magento 1, a scalable multi-store architecture, SAP integration, and extensive custom ecommerce functionality to support long-term business growth.
CUSTOM BRAND EXPERIENCE
Designing a unique and visually engaging storefront that communicates Neonatura's ecological values, premium craftsmanship, and Made in Germany quality.
MAGENTO 1 TO MAGENTO 2 MIGRATION
Migrating the existing ecommerce platform while preserving business data, improving performance, and taking advantage of Magento 2's latest capabilities.
MULTISITE & MULTI-STORE ARCHITECTURE
Building a flexible ecommerce ecosystem to manage multiple storefronts, customer segments, and regional markets from a single platform.
ADVANCED ECOMMERCE FEATURES
Implementing custom product configuration, consulting modules, complex discount logic, SAP integration, and optimized order processing for an enhanced customer experience.

The Solution
Ecentura rebuilt Neonatura's ecommerce platform on Magento 2 with a fully customized frontend and scalable architecture. The solution combines a modern shopping experience with powerful backend integrations, enabling efficient product management, personalized purchasing, and streamlined business operations.
01. Magento 2 Migration
Successfully migrated the existing Magento 1 store to Magento 2 while maintaining product data, customer information, and business continuity.
02. Custom Frontend Development
Created a responsive and elegant storefront that showcases natural sleep products through intuitive navigation and premium visual presentation.
03. SAP Integration
Integrated SAP to automate product synchronization, inventory management, pricing, and order processing across business systems.
04. Custom Ecommerce Features
Developed advanced functionality including product configurators, consulting modules, complex promotional rules, and personalized shopping experiences.
05. Continuous Technical Support
Delivered ongoing maintenance, Magento upgrades, performance optimization, and rapid technical assistance to ensure reliable daily operations.

The Outcome
The new Magento 2 platform provides Neonatura with a future-ready ecommerce solution that combines premium design, high performance, and enterprise-level functionality. Customers enjoy an intuitive shopping journey, while the business benefits from automated processes, improved operational efficiency, and a scalable platform ready to support future expansion.
MIGRATED
MAGENTO 2 PLATFORM
CONNECTED
SAP INTEGRATION
SCALABLE
MULTI-STORE COMMERCE
SUSTAINABLE
PREMIUM SLEEP PRODUCTS
Need a similar Magento solution?
Let's discuss your project and how Ecentura can support your platform development, migration, or integration needs.
DISCUSS YOUR PROJECT