Magento features in an overview


With a rich commerce platform, you can boost sales with personalized content, improve conversion with fast checkout, and offer seamless shopper experiences across multiple devices anywhere, anytime. This is by far the most important Magento features of a webshop.

Personalized Content

Present personalized content, promotions, products, and pricing based on customer profiles, online behavior, and purchase history.

Built-in Responsive Design

Deliver integrated shopping experiences across any device or touchpoint in half the time using our built-in themes.

Streamlined Checkout

Reduce cart abandonment and increase conversion with an optimized 2-step checkout process.


Magento Enterprise Edition empowers you to improve shopper engagement on your site, incentivize repeat purchases, and reward your high-value customers to build customer loyalty.

Rewards Points

Drive customer engagement by offering rewards for activities such as registrations, product reviews, and new customer referrals.

In-store Credit

Convert product returns into future sales by offering in-store credit on returned items.

Gift Registry & Wish Lists

Bring new shoppers to your site to purchase from gift registries and wish lists to help boost sales.


Quickly and cost-effectively build a site that is unique to your brand. This open source, customizable platform seamlessly integrates with third-party solutions, can be deployed in any environment, and is backed by a vast network of commerce experts ready to help you.

Customizable Platform

Customize quickly and easily with a flexible platform, highly configurable features, and a range of off-the-shelf extensions.

Seamless Integrations

Seamlessly integrate with existing third-party ERP, PIM, OMS, CRM, and CMS solutions using efficient web APIs.

Complete Design Control

With Magento theming you can completely control your site design and easily create variations for new brands, markets, and campaigns.


Magento Enterprise Edition delivers fast-performing sites and delightful shopping experiences, while scaling to handle enterprise-level traffic and orders for large and rapidly-growing merchants.

Faster Site Performance

Increase sales with faster page load times throughout your site, with integrated page caching and performance-optimized code.

Comprehensive Scalability

Manage high peak traffic and sales with a scalable architecture that supports multiple master and slave databases.

Large Business Support

Accomplish more by enabling large teams to work concurrently in the Magento Admin tool without compromising performance.


Control all your commerce operations more efficiently, and without IT support, using modern, easy-to-learn, and agile backend business tools.

Easy-to-use Admin

Reduce the time it takes to optimize product category pages with drag-and-drop visual merchandising and automated sorting rules.

Visual Merchandiser

Gain insights to improve business operations with built-in reporting and support for Google Analytics and Google Tag Manager.

Reporting & Analytics

Gain insights to improve business operations with built-in reporting and support for Google Analytics and Google Tag Manager.